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Fucking up, it turns out, is a good thing

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As part of The Marketing Academy scholarship program, we had the good fortune to learn about life and leadership from some of the most brilliant brains in Australia. Every session was a murderer's row of pathological over-achievers, delivering wisdom banger after wisdom banger. But over the course of the year, a pattern emerged—the stories that really landed with us were not the tales of triumph, but rather it was when these success junkies de-masked and revealed to us their failures, and how valuable falling on their face was to their knowledge journey. Our ears pricked up. Falling on your face? We can do that.

Here’s the science: 89% of what we learn comes from failure. That’s where the wisdom is, but no one really talks about it. So, in an effort to pay it forward to the next generation of marketers, we sourced a mother-load of the best fuckups from leaders around Australia and turned them into The Little Book of Massive Fuckups. And now we’ve turned it into this little website… of massive fuckups. Enjoy the read, absorb the secondhand cringe, maybe submit your own, and then please use the lessons learned to spread a ripple of wisdom into the world—one glorious fuckup at a time.

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